WHO WE ARE:
“Off The Shelf” is more than an e-commerce platform it is a movement. We are trying to challenge the beauty status quo by encouraging everyone to celebrate and embrace their uniqueness.
Our brand is an online platform that speaks to self-appreciation, self-love, self-confidence, diversity, and most of all we embrace inclusivity.
Cosmetics products play an integral part in how you view yourself and how other people view you. You should be able to put the best version of yourself forward.
Through our online platform, we will give you access to cosmetics from leading African brands formulated for African skin. We believe everyone should have access to beauty products that make them feel self-confident in their skin.
Self-love and self-acceptance are at the center of everything we aim to achieve.
• We want to encourage Acceptance of Diversity (You Are Enough)
• We want to encourage Authenticity (Come As You Are)
• We want to offer an opportunity for Representation, Diversity, Inclusion, and Authenticity through the online store & showcase niche African brands.
• We want to create a platform where African brands and African – owned businesses can succeed
• We want to create a community that extends beyond our shelves